4Web, Inc. It's Your Website. Serving Southeastern Vermont and Southwestern New Hampshire. Click for home.

Reality Check!

Not everyone accesses the internet via a home computer. If your visitors access your site from a public location like a library, they may not be able to send you email easily. Having a contact form allows everyone to send you messages, even without access to an email program.

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Reputation Management Print E-mail

Your online reputation begins with a great website.

Capitalize on Opportunity

A good website should be up-to-date, have a clear marketing message, and make it easy for your visitors to take action! A website is a constant work in progress and should be used to engage your visitors. 

Let 4Web show you how to capitalize on opportunities by using a variety of interactive tools on your website. We want you to understand the driving forces behind the quality of your online reputation.

Some things to keep in mind about what makes a site reputable: 

  • Aesthetic Appeal. A website is another place to enforce your branding efforts. Be sure to carry it through to the site for a professional and consistent look.
  • Accessibility. Every website should meet Web 2.0 standards for addressing all audiences' needs. There are many things to consider when developing a site that is available to the disabled, to those who use different browsers and to those still on dial-up, to name a few. Experienced developers know that accessibility is a priority.
  • Authenticity. The big picture is that you need to be true to your target market. Visitors are getting smarter and so are search engines. Don't try to fool either with trickery -- you will lose credibility very quickly.
  • Clear Message. The content you craft for your website needs to reflect your philosophy, capture your visitor's attention as well as the attention of the search engines. Don't forget that once you get the visitor to your site, you are selling. Choose your words carefully.

Lost Opportunities

With online technologies and rules changing at lightening speed, it is critical that you work with an experienced web development company that is keeping up. What was an acceptable practice last year may not be this year. Don't get left behind! If your site has been stagnant for several years, it is worth talking with 4Web about the changes that have taken place since then.

A strategic and well-considered plan for your website will keep you from losing out on opportunities.